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About Us

Engaged thinking is a human-centered approach to innovation

Engaged Thinking Associates is a training and consulting organization. Engaged Thinking is a woman driven company empowering organizations and leaders to value human centeredness, leverage business models where people, purpose and prosperity are at the heart of organizational activities, and where a mindset for and innovative culture enable sustainable design in new products and services.

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A woman driven organization

The Founder

Dr. Minna Allarakhia

Dr. Minna Allarakhia is the founder of Engaged Thinking Associates. Dr. Allarakhia's 20 years of professional experiences encompass enabling open innovation and consumer centricity in the design of products and services, change management, business model innovation, designing for the environment in the sustainability sector, the empowerment of women and social innovation with focus on the base of the pyramid.


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Dr. Minna Allarakhia is a graduate of the Massachusetts Institute of Technology and Brown University. ​

The Engaged Thinking Academy

Empowering women and leaders

The Engaged Thinking Academy is the training arm of Engaged Thinking Associates. We have developed the engaged thinking framework based on a decade of research with our partners to enable organizations to holistically consider the needs of employees and customers alike across the innovation and product value chains.

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 Building human centered organizations 

Driving sustainable innovation

Our Network

Experience and Clients 

Izotropic Corporation, Imperial, Union Gas, Coca-Cola,  GM, Nokia, SAP, IBM, Dell, Peoples Group, TD, BMO, RBC, Scotiabank, PwC, Department of National Defence, City of London, London Life, Humber College, McMaster University, University of Waterloo, City of Burlington, City of Oakville, City of Ottawa, and the City of Guelph,  Toronto Hydro, Kinaxis, Huawei, working in Canada, the US, the UK, Europe, Nigeria, the UAE, India, China, and Malaysia.


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Our network from across Canada, the US, Europe, India, and Africa includes experts in: 


Science of Purpose
Social Purpose
Workplace and Biophilic Design

Engaging Employees on Sustainability
Green Team Formation
Engaging Women in Sustainability

Supply Chain Management
Social Entrepreneurship

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