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About Us

Engaged thinking is a human-centered approach to innovation.


Engaged Thinking Associates is a training and consulting organization focused on the engagement of the intellectual capital--employees, consumers and organizational systems--within the organization.


Engaged Thinking is the organizational framework used to engage consumers and human capital from design to launch of products and services. Product and service development will have as its objective the creation of holistic solutions to meet the functional and emotional needs of consumers. Through the holistic empowerment and engagement of employees, the total experiences and knowledge of an organization can be leveraged to design products and services driven by the user’s journey. Engaged thinking ultimately empowers the whole consumer then to better interact with and manage the products and services that have been designed with his/her story in mind.

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The Engaged Thinking Academy

The Engaged Thinking Academy is the training arm of Engaged Thinking Associates. We have developed the engaged thinking framework based on a decade of research with our partners to enable organizations to holistically consider the needs of employees and customers alike across the innovation and product value chains.

About Dr. Minna Allarakhia

Dr. Minna Allarakhia is the founder of Engaged Thinking Associates. Dr. Allarakhia's 20 years of professional experiences encompass enabling open innovation and consumer centricity in the design of products ans services, change management, designing for the environment in the sustainability sector, and social innovation with focus on the base of the pyramid.


Her past experiences include working with personnel from Imperial, Union Gas, Coca-Cola,  GM, Nokia, SAP, IBM, Dell, Peoples Group, TD,  BMO, Scotiabank,  PwC, Department of National Defence,  City of London,  London Life, Humber College, McMaster University, City of Burlington, City of Oakville, City of Ottawa, and the City of Guelph.


She is a graduate of the Massachusetts Institute of Technology and Brown University. 

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